英国设计产业的价值已超过零售和酒店业

设计委员会发布的数据突显了设计行业对英国经济的巨大价值,并向担心AI取代其职位的设计师们提供了 reassurance。文章《英国设计行业的价值已超越零售和酒店业》最初发布于《飞机内饰国际》。

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The value of the UK’s design sector has overtaken retail and hospitality
英国设计产业的价值已超过零售和酒店业

Adam Gavine By Adam Gavine September 15, 2026 4 Mins Read
Adam Gavine 作者:Adam Gavine 2026年9月15日 4分钟阅读

Graphic designers work with computer and mouse pen design products and websites, Graphic designers concept
平面设计师使用电脑和鼠标笔设计产品和网站,平面设计师概念

Mat Hunter, chief executive of the Design Council, has shared data that highlights the strength of the UK’s design sector, and issued some thoughts that may reassure anyone concerned about artificial intelligence (AI) replacing designers’ jobs.
英国设计委员会首席执行官Mat Hunter分享了一些凸显英国设计产业实力的数据,并发表了一些看法,或可让那些担心人工智能(AI)取代设计师工作的人感到安心。

The Design Council is an independent charity that supports and promotes the UK’s design industry and the 1.97 million people working in the UK’s design economy. Speaking to The Guardian newspaper, he noted that while AI is being used as a tool by designers, they are using it to add value rather than as a means to reduce staff counts.
英国设计委员会是一家独立慈善机构,致力于支持和推广英国设计产业以及在英国设计经济中工作的197万人。在接受《卫报》采访时,他指出,虽然设计师正在将AI作为工具使用,但他们是利用它来增加价值,而不是将其作为减少员工人数的手段。

“We are aware that technology always displaces people with new ways of working. However, we believe in the imagination and inventiveness of designers to find opportunities,” Hunter told The Guardian. “We believe the UK needs more professional designers, so overall employment should continue to grow.”
“我们意识到,技术总会以新的工作方式取代人力。然而,我们相信设计师的想象力和创造力能够找到机遇,”Hunter对《卫报》表示。”我们相信英国需要更多专业设计师,因此整体就业应该会继续增长。”

The article also noted that the skill, experience, empathy and deep understanding of human designers cannot be replaced by AI tools.
文章还指出,人类设计师的技能、经验、同理心和深刻理解无法被AI工具取代。


The value of design to the UK economy
设计对英国经济的价值

The findings published in Design Economy 2026, the Design Council’s newest industry study, illustrates the high value of the sector to the UK economy. The report also states that strengthening design capability will be critical to delivering economic growth across the UK.
设计委员会最新行业研究报告《2026设计经济》发布的研究结果,展示了该产业对英国经济的高价值。报告还指出,加强设计能力对于推动英国全国经济增长至关重要。

The study found that the design sector contributed £136.7 billion to the UK economy in 2023, which is equivalent to 5.5% of UK Gross Value Added (GVA). That means the design industry contributed around £1 in every £20 generated.
研究发现,2023年设计产业为英国经济贡献了1367亿英镑,相当于英国总增加值(GVA)的5.5%。这意味着设计产业在每创造20英镑中就贡献了约1英镑。

Indeed, the Design Economy 2026 study found that design has overtaken the retail sector as biggest contributor to the UK economy. Overall, the design economy grew by 40% between 2019 and 2023, compared with 24% growth across the wider UK economy.
事实上,《2026设计经济》研究发现,设计已超越零售业,成为英国经济的最大贡献者。总体而言,设计经济在2019年至2023年间增长了40%,而更广泛的英国经济同期增长为24%。

Its contribution is now larger than the UK’s entire retail sector, which is worth £114 billion, and nearly twice the size of the accommodation and food service industry, which is worth £70 billion. While inflation was unusually high over the period, the figures show the increasing economic importance of design across the UK.
其贡献如今已超过英国整个零售业(价值1140亿英镑),并接近住宿和餐饮服务业(价值700亿英镑)的两倍。尽管该时期通胀异常高企,但这些数据表明设计在英国全国的经济重要性日益增加。

The report (available here) also shows that UK design has significant international reach. Design service exports reached £71 billion in 2022 – up from £56 billion in 2019 – and represented 17% of all UK service exports. That figure is equivalent to around 77% of the value of the UK’s financial services exports. Digital design accounts for more than £50 billion of these service exports, reflecting growing international demand for the UK’s digital design capability.
报告(可在此处获取)还显示,英国设计具有显著的国际影响力。2022年设计服务出口达到710亿英镑——高于2019年的560亿英镑——占英国所有服务出口的17%。这一数字相当于英国金融服务出口价值的约77%。数字设计占这些服务出口的超过500亿英镑,反映出国际对英国数字设计能力日益增长的需求。

The United Kingdom has the world’s largest concentration of aircraft interior design studios, and their innovations are flying with airline clients around the world. The March issue of Aircraft Interiors International features the story behind the studios.
英国拥有全球最集中的飞机内饰设计工作室,它们的创新正随世界各地的航空公司客户一起飞翔。《飞机内饰国际》三月刊报道了这些工作室背后的故事。

UK employment in various design disciplines
英国各设计学科的就业情况

The value of people
人的价值

The Design Council has also noted increases in productivity. It says that, in 2023, productivity among designers working inside and outside the design industries was estimated at £60,704 per person, up around 18% from 2019. Product and industrial design generated the highest economic value per employee, at £96,200.
设计委员会还指出了生产率的提升。该机构表示,2023年,在设计产业内外工作的设计师人均生产率估计为60,704英镑,较2019年增长约18%。产品和工业设计创造的员工人均经济价值最高,为96,200英镑。

The report can be accessed via the Design Council website
该报告可通过设计委员会网站获取

There has also been employment growth in the UK design sector. More than 2.27 million people were employed across the UK design economy in 2025, which is an increase of 15% since 2020 (approximately 297,000 more jobs) while total UK employment grew by less than 2.5% over the same period. Of those working in the design economy, around 1.88 million are employed in design occupations, which now account for 6.2% of all UK employment.
英国设计产业也出现了就业增长。2025年,英国设计经济共雇用超过227万人,较2020年增长15%(约增加29.7万个工作岗位),而同期英国总就业增长不到2.5%。在设计经济中工作的人中,约188万人从事设计职业,如今占英国全部就业的6.2%。

However, the report warns that future growth cannot be taken for granted. Entries for Design and Technology GCSEs (academic qualifications taken by students aged 14 to 16 in England, Wales, and Northern Ireland) fell by 68% over the decade to 2024, which could indicate a potential issue in the future skills pipeline at a time when businesses need design capabilities to respond to rapid technological change, including AI.
然而,报告警告称,未来增长不能想当然。截至2024年的十年间,设计与技术GCSE(英格兰、威尔士和北爱尔兰14至16岁学生参加的学历资格考试)报考人数下降了68%,这可能表明在企业需要设计能力以应对包括AI在内的快速技术变革之际,未来技能储备可能存在潜在问题。

The Design Council also notes that progress on workforce diversity remains slow. Women account for only 25% of designers, while Black designers make up 2% of the design workforce compared with 5% of the wider UK working population.
设计委员会还指出,劳动力多元化进展仍然缓慢。女性仅占设计师的25%,而黑人设计师占设计劳动力的2%,相比之下,黑人占英国更广泛劳动人口的5%。

“These figures should change the way we think about design,” stated Mat Hunter. “It is not a niche creative activity sitting at the edge of the economy; it is a £136.7 billion capability embedded in the way organisations effectively innovate, tackle complex problems, and grow. The opportunity now is to make sure that capability is available everywhere – in businesses and public services, across every region and nation – and that we invest in the skills and diversity needed to sustain it for the future.”
“这些数据应该改变我们对设计的看法,”Mat Hunter表示。”它不是处于经济边缘的小众创意活动;它是一种价值1367亿英镑的能力,嵌入到组织有效创新、应对复杂问题和增长的方式之中。如今的机会是确保这种能力无处不在——在企业 and 公共服务中,在每个地区和每个国家——并投资于未来维持它所需的技能和多元化。”

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